Does this ever happen to you? Your Facebook Newsfeed is full of great content posted by other business Pages, but when you sit down to write posts for your own Facebook business Page, you’ve got no idea what to say. What would be interesting for your Fans to read, you wonder? What kind of content is going to help you get shares and more Fans? If only you knew for sure!
I’m going to let you into a little secret here – great content on Facebook falls into one of four categories. Once you know what they are, deciding what to post on your business page is going to get so much easier. These four types of content (and by content I mean everything from a photo to a link to a blog post to a video) are what people automatically look for and spend time interacting with. Great content that falls within these categories and comes from your Page can help drive traffic to your website, get people to sign up to your events, get them to Like your Page and more. (more…)