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April 2015 archive

How To Track New Likes And See Where They Came From

It’s a great feeling when you see the number of people liking your Page go up, but what if you want to know a little more about who they are and where they came from?

You can use Page Insights to check this out.

1. Check out where your Page likes happened

This let’s you understand how people are interacting with your biz or brand on Facebook.

Go to the Insights tab, then the Likes tab. Scroll to the bottom of the page and you’ll find a graph detailing your new Page likes over the last 30 days, broken down by how those likes came about.

As you can see from this example, ads (in this case, not targeted at gaining page likes but driving traffic to my website) accounted for a high number of new likes.

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2. Check out where your traffic is coming from outside of Facebook

Navigate to the Visits tab next, and scroll to the bottom again. You’ll see a chart detailing how people come to visit your page if they’re not already browsing on Facebook.

In this example, my website and Google searches both have a small role to play in sending traffic to my Facebook page, but the numbers are small so it’s clear that my new page likes are currently being primarily driven through increased visibility thanks to Facebook ads.

likes23. Find out more about who’s liked your Page

While you can’t access detailed data on an individual basis, Facebook does provide a pretty clear overview of the demographics of your page likers.

Find this information on the People tab within Insights.

You’ll see demographic info including gender, ages, locations and Facebook even lets you see which demographic amongst your fans is the most likely to interact with your content – these are your most engaged users and the ones for whom your content resonates the most.

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The BIGGEST trend on Facebook right now and 5 ways you can take advantage of it

Hands up if you want more reach? More engagement? More fans? More CONNECTION with your audience?

Posting video content on your Page is just the thing you need.

To give you an idea of how powerful video is, on my own Page I’ve noticed my video posts reach a whopping 10-20x more people than photo or link posts do, and video engages up to 60x more people than photo or link posts. That’s pretty powerful, right? (more…)

4 Reasons You Need To Start Scheduling Posts on Facebook Right Now

Does posting on Facebook ever seem like a never-ending time-sucking task? Could you use a little magic to make posting your content easier, faster and more FUN?

Enter Facebook’s native ad scheduling tool. There are other scheduling tools out there you can use, so why should you pick scheduling your content on Facebook itself?

1. It’s free and fast and you get to see EXACTLY what your posts will look like on your Page (more…)

How To Engage Your Facebook Fans With Inspirational Content

Inspirational content is something even the biggest Facebook marketers rely on – because it works!

This is the stuff that’s all about the positive power of possibility – what if everything went right? What if everything your audience ever wanted actually happened? (And hey, they’re connected with someone who can make it happen – you!).

Empowering your fans (taking care of their emotional needs) through your content is also key to building an engaged community, and inspirational content continues down that path. Think of a time when you’ve started to learn something new or develope a new habit – somewhere along the way, you got bored or demotivated or felt like you weren’t getting results, so why bother? (more…)

How To Engage Your Community With Entertaining Content

I’m going to ask you a question, and I want you to be completely honest:

When you’re on Facebook, how often do you get sucked into watching cute kitty videos, clicking on links to check out blog articles, or taking quizzes your friends have posted? And then sharing it afterwards?

If the answer is: “More often than I want to admit!” then you’re in good company – we all do it! And so does your audience.

Posting entertaining content is an easy way to engage your fans and reach new people. It’s also the perfect way to get up close with your audience and allow them to get to know you a little more – so why aren’t you doing it yet?   (more…)

How To Max Out Your Organic Reach on Facebook

Let’s get down to the nitty-gritty: if your Facebook marketing is going to be effective, there are two key factors you need to have in place: relevant, valuable content that your ideal customers want to engage with, and high visibility to give as many people as possible the chance to engage with you and your brand.

There’s an art to getting as many people as possible to see your stuff on Facebook without using Facebook Ads, and it’s definitely worth doing.  (more…)

How To Measure Reach & Engagement On Your Facebook Page

A high number of Fans on your Page is great and all, but is it really the most important thing to measure?

Nope. Not even close. What you need to be looking at is Reach (how many people see your posts) and Engagement (how many people like, comment, share or click on your posts).

What you really want to know about your Facebook marketing is how effective it is at connecting you and your audience. It doesn’t matter how many Fans you have; if they’re either not seeing or not responding to your content, those Fans are not going to enhance your business in any way. (more…)

How To Engage Your Community With Empowering Content

How often do you focus on empowering your community?

Empowering your community means serving their emotional needs. 

Content that empowers is one of the 4 types of content your Facebook fans look for and respond to, and done regularly is one of the fastest ways to build a relationship of trust and respect between you and your potential clients. (more…)

How To Engage Your Community & Increase Your Reach Through Great Content

Getting your content right is crucial to the success of marketing your biz on Facebook.

What most businesses on Facebook don’t understand is this:

Your content should be about fulfilling the needs and interests of your audience.

There are four types of content that people consistently engage with on Facebook. Creating great content that serves your community can have a whole host of benefits for your business including:

  • Increased interaction on your Page (likes, comments, shares, clicks etc)
  • Increased organic reach (more people see your quality content without you paying for it)
  • Increased virality and visibility (people sharing your content voluntarily)
  • Closer relationship between you and your community, leading to easier sales
  • Increased likelihood of your fans signing up to your mailing list, events, etc
  • Drive traffic to your website
  • Convert your fans into clients

(more…)

3 Ways To Get More Facebook Fans Right Away (for FREE!)

There are two strategies for growing the number of Fans on your biz Page: Organic and Paid.

Organic growth means getting more Fans without paying, while Paid means you use Facebook Ads to grow your Page. While using carefully targeted Facebook Ads is a great way to grow your Page with targeted leads, you can absolutely grow your Page without paying. It’ll be a much slower process and will require more work on a daily basis, but it’s perfectly possible.

Here are 3 ways you can get more Fans right now for free: (more…)

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