Do you ever find yourself wondering exactly what you should be posting on your Facebook biz Page? It can be confusing – should you be promoting your biz or sharing a blog or should you be posting something else altogether?
There’s no one right answer as to the exact content you should be posting – a one-size-fits-all formula just doesn’t exist. Ultimately, the only way to get it exactly right for your biz and the community you’re building on your Page is to try a few things and pay attention to what your Fans respond to.
Watch the trends over time and post more of the stuff they like, and less of the stuff they don’t. Simple, right?
But how do you know where to start? (more…)
First impressions definitely count when it comes to your Facebook Page.
Your Header or Cover image runs across the top of your Facebook Page, and is the first thing visitors to your Page see. This is a great opportunity to make an impact and ensure your brand or business stands out from your competitors on Facebook.
Don’t worry if you don’t have the budget for a pro designer and don’t know your way around Photoshop – I’m going to talk you through designing your own branded header image using a free online tool called Canva. (more…)
It’s important to have certain fundamental elements in place for your Facebook marketing strategy to be effective. Facebook can – and should – be used to bring in leads, opportunities, connections and sales for your small business every day.
However, you can’t use Facebook for your business in exactly the same way you use it for your personal life – for starters, you need a dedicated business Page.
Use this checklist to ensure your Facebook biz Page is prepped and primed for new leads or customers from Facebook.
If you are setting up a new Page, you can do that here: https://www.facebook.com/pages/create.php
Whether you’re setting up a new Page or simply ensuring your current Page is in tip-top shape, follow the checklist below to ensure all the essentials are in place. (more…)