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May 2015 archive

5 Steps To Ensure Your Landing Page Complies With Facebook Ad Requirements

Belgrade - February 08, 2014: Logo Of Popular Social Media Websi

Creating carefully targeted and clickable Facebook Ads are really only half the story when it comes to advertising on Facebook right now.

The landing page you send people who click on your Ads to is just as important to your success on Facebook – in fact, getting it wrong can result in your Ads account being permanently shut down. 

When it comes to prohibited landing page attributes, Facebook’s guidelines state: “Non-functional landing pages. This includes landing pages that interfere with a person’s ability to navigate away from the page.” [are prohibited]. (more…)

The 3-Step Recipe You Need To Convert Your Facebook Fans Into Clients

Is generating leads and making sales from your Facebook Fans a core priority in your business?

When I say a core priority, I don’t mean the occasional Facebook post about something you’re offering that may mean 1 or 2 sales here and there; I’m asking if you have a consistent strategy and daily presence on Facebook that results in a steady stream of people of people showing interest in what you’re offering and asking for more from you?

If you said no, chances are you’re currently wasting your time on Facebook. Marketing on Facebook should be something that ultimately results in sales for you, because it’s such a great way to find and connect with the people you can serve, your potential customers.  (more…)

How To Network On Facebook

How many Facebook Groups are you a member of?

I bet you’re a member of a few! But:

How much time do you spend networking in those groups, making connections with peers and potential new customers?

There’s an art to effective networking within Facebook Groups, and I’m going to share with you my top tips for how to get it right: (more…)

How To Create A Week’s Worth Of Facebook Content In 20 Minutes

Does creating content for your Facebook Page ever feel like a real time-suck? It can be easy to end up trying to write posts on the fly daily (or, y’know, whenever you remember) which in turn can totally derail whatever it was you actually planned to get done with those 30 minutes you spent browsing your Facebook newsfeed and taking quizzes/watching videos/reading viral articles in the name of seeking inspiration.

There’s a fix for that.  (more…)

How To Use Facebook To Drive More Traffic To Your Website

Would you like to use Facebook to drive more traffic to your website? I’m betting the answer is yes!

Increased traffic means more visibility for your biz, plus you’ve got the opportunity to get people on your mailing list or book introductory calls with them – and those things are easier to achieve on your website than they are on Facebook, as it’s a natural part of your customer’s journey once they’re on your site.

Here are my top 4 strategies for getting more website traffic from Facebook: (more…)