I’m going to ask you a question, and I want you to be completely honest:
When you’re on Facebook, how often do you get sucked into watching cute kitty videos, clicking on links to check out blog articles, or taking quizzes your friends have posted? And then sharing it afterwards?
If the answer is: “More often than I want to admit!” then you’re in good company – we all do it! And so does your audience.
Posting entertaining content is an easy way to engage your fans and reach new people. It’s also the perfect way to get up close with your audience and allow them to get to know you a little more – so why aren’t you doing it yet? (more…)
How often do you focus on empowering your community?
Empowering your community means serving their emotional needs.
Content that empowers is one of the 4 types of content your Facebook fans look for and respond to, and done regularly is one of the fastest ways to build a relationship of trust and respect between you and your potential clients. (more…)
Getting your content right is crucial to the success of marketing your biz on Facebook.
What most businesses on Facebook don’t understand is this:
Your content should be about fulfilling the needs and interests of your audience.
There are four types of content that people consistently engage with on Facebook. Creating great content that serves your community can have a whole host of benefits for your business including:
- Increased interaction on your Page (likes, comments, shares, clicks etc)
- Increased organic reach (more people see your quality content without you paying for it)
- Increased virality and visibility (people sharing your content voluntarily)
- Closer relationship between you and your community, leading to easier sales
- Increased likelihood of your fans signing up to your mailing list, events, etc
- Drive traffic to your website
- Convert your fans into clients
Does this ever happen to you? Your Facebook Newsfeed is full of great content posted by other business Pages, but when you sit down to write posts for your own Facebook business Page, you’ve got no idea what to say. What would be interesting for your Fans to read, you wonder? What kind of content is going to help you get shares and more Fans? If only you knew for sure!
I’m going to let you into a little secret here – great content on Facebook falls into one of four categories. Once you know what they are, deciding what to post on your business page is going to get so much easier. These four types of content (and by content I mean everything from a photo to a link to a blog post to a video) are what people automatically look for and spend time interacting with. Great content that falls within these categories and comes from your Page can help drive traffic to your website, get people to sign up to your events, get them to Like your Page and more. (more…)