Creating carefully targeted and clickable Facebook Ads are really only half the story when it comes to advertising on Facebook right now.
The landing page you send people who click on your Ads to is just as important to your success on Facebook – in fact, getting it wrong can result in your Ads account being permanently shut down.
When it comes to prohibited landing page attributes, Facebook’s guidelines state: “Non-functional landing pages. This includes landing pages that interfere with a person’s ability to navigate away from the page.” [are prohibited]. (more…)
A high number of Fans on your Page is great and all, but is it really the most important thing to measure?
Nope. Not even close. What you need to be looking at is Reach (how many people see your posts) and Engagement (how many people like, comment, share or click on your posts).
What you really want to know about your Facebook marketing is how effective it is at connecting you and your audience. It doesn’t matter how many Fans you have; if they’re either not seeing or not responding to your content, those Fans are not going to enhance your business in any way. (more…)
How often do you focus on empowering your community?
Empowering your community means serving their emotional needs.
Content that empowers is one of the 4 types of content your Facebook fans look for and respond to, and done regularly is one of the fastest ways to build a relationship of trust and respect between you and your potential clients. (more…)
First impressions definitely count when it comes to your Facebook Page.
Your Header or Cover image runs across the top of your Facebook Page, and is the first thing visitors to your Page see. This is a great opportunity to make an impact and ensure your brand or business stands out from your competitors on Facebook.
Don’t worry if you don’t have the budget for a pro designer and don’t know your way around Photoshop – I’m going to talk you through designing your own branded header image using a free online tool called Canva. (more…)
It’s important to have certain fundamental elements in place for your Facebook marketing strategy to be effective. Facebook can – and should – be used to bring in leads, opportunities, connections and sales for your small business every day.
However, you can’t use Facebook for your business in exactly the same way you use it for your personal life – for starters, you need a dedicated business Page.
Use this checklist to ensure your Facebook biz Page is prepped and primed for new leads or customers from Facebook.
If you are setting up a new Page, you can do that here: https://www.facebook.com/pages/create.php
Whether you’re setting up a new Page or simply ensuring your current Page is in tip-top shape, follow the checklist below to ensure all the essentials are in place. (more…)
Does this ever happen to you? Your Facebook Newsfeed is full of great content posted by other business Pages, but when you sit down to write posts for your own Facebook business Page, you’ve got no idea what to say. What would be interesting for your Fans to read, you wonder? What kind of content is going to help you get shares and more Fans? If only you knew for sure!
I’m going to let you into a little secret here – great content on Facebook falls into one of four categories. Once you know what they are, deciding what to post on your business page is going to get so much easier. These four types of content (and by content I mean everything from a photo to a link to a blog post to a video) are what people automatically look for and spend time interacting with. Great content that falls within these categories and comes from your Page can help drive traffic to your website, get people to sign up to your events, get them to Like your Page and more. (more…)
The number one question I’m asked is this: How do I get my Facebook Fans to buy stuff from me?
After all, if you’ve got Fans, that means they’re interested in you and what you do, right? Why else would they Like your Page? And you know there are plenty of other people out there who are making money from Facebook right this second. So it’s frustrating that your Fans aren’t taking the bait and snapping up what you’ve got to offer. What are you doing wrong?
Here are the top 3 reasons your Facebook Fans aren’t currently buying from you:
1. You Don’t Post Frequently Enough
2. You’re Not Posting The Right Type Of Content
3. You’re Not Capturing Your Fans’ Email Addresses (more…)