It’s a great feeling when you see the number of people liking your Page go up, but what if you want to know a little more about who they are and where they came from?
You can use Page Insights to check this out.
1. Check out where your Page likes happened
This let’s you understand how people are interacting with your biz or brand on Facebook.
Go to the Insights tab, then the Likes tab. Scroll to the bottom of the page and you’ll find a graph detailing your new Page likes over the last 30 days, broken down by how those likes came about.
As you can see from this example, ads (in this case, not targeted at gaining page likes but driving traffic to my website) accounted for a high number of new likes.
2. Check out where your traffic is coming from outside of Facebook
Navigate to the Visits tab next, and scroll to the bottom again. You’ll see a chart detailing how people come to visit your page if they’re not already browsing on Facebook.
In this example, my website and Google searches both have a small role to play in sending traffic to my Facebook page, but the numbers are small so it’s clear that my new page likes are currently being primarily driven through increased visibility thanks to Facebook ads.
While you can’t access detailed data on an individual basis, Facebook does provide a pretty clear overview of the demographics of your page likers.
Find this information on the People tab within Insights.
You’ll see demographic info including gender, ages, locations and Facebook even lets you see which demographic amongst your fans is the most likely to interact with your content – these are your most engaged users and the ones for whom your content resonates the most.