Do you ever wonder just HOW some people manage to make sales via Facebook? I’m going to break down for you the exact system you need in place for your Facebook marketing to be a success.
First of all, I’m going to let you into a secret:
Facebook sales are rarely made on Facebook itself.
Yes, you did read that right. The reason for this is simple; when people visit Facebook, they’re just not looking to hand over cash then and there.
So what are they looking for? If your fans don’t want to buy from you on Facebook, what do they want and how can you turn them into paying clients?
You need to give great content.
While your fans aren’t about to hand over their cash on Facebook, they will hand over something that’s almost as valuable if you do a good enough job of giving them what they want: their email address.
Here’s why that’s so important:
Facebook marketing and email marketing go hand in hand.
To get email addresses from your fans, you need to give them something they really want, for free. (That could be in the form of an e-book, a free report, a webinar or another format. If you’re not sure what your fans would love to get from you, try asking them.)
Once you’ve got a free opt-in offer with a dedicated landing page to give it away, you’ll want to get down with some Facebook Ads – because Facebook comes into its own as a lead generation powerhouse.
Targeted Facebook Ads will send your potential clients to a landing page where they can find out all about your amazing freebie opt-in offer, and can decide whether or not it’s worth their email address in exchange for the value you’re providing them.
Here’s a summary of what that look like in practice:
Remember! The key to your success is to take action – what are you waiting for? Take action now.